According to reports, Facebook is experimenting with a new option that will allow Page admins to A/B test their posts.
Facebook referral traffic has declined significantly over the last few years and especially since January, but what if you wanted to find out with a certainty what posts drive what results. You might want to even optimise your content with certain KPIs in mind. Sure, you could just post different things and see what results they have. But that’s not as effective as a true A/B testing routine.
Worry not though. Facebook is experimenting with an A/B testing feature that will allow you to make proper tests that can better inform your content decisions on the platform. The test, spotted once again by Jane Manchun Wong who discovered it hidden within Facebook’s code, allows Pages to post variations of posts to different audiences and admins to analyse the performance between them.
Facebook is testing A/B Testings for Page posts – basically to experiment by showing different contents to two groups of audiences (control and test group) and then get the analytics metrics for comparisons pic.twitter.com/mRm9KsujIT
— Jane Manchun Wong (@wongmjane) 11 June 2018
The screenshot of the feature shows that the options are limited, but that it offers the ability to set “control” and “test” group to show different versions of posts. As soon as the posts are published, admins can then easily figure out which to repost or amplify.