According to reports, Facebook is experimenting with a new option that will allow Page admins to A/B test their posts.
Facebook referral traffic has declined significantly over the last few years and especially since January, but what if you wanted to find out with a certainty what posts drive what results. You might want to even optimise your content with certain KPIs in mind. Sure, you could just post different things and see what results they have. But that’s not as effective as a true A/B testing routine.
Worry not though. Facebook is experimenting with an A/B testing feature that will allow you to make proper tests that can better inform your content decisions on the platform. The test, spotted once again by Jane Manchun Wong who discovered it hidden within Facebook’s code, allows Pages to post variations of posts to different audiences and admins to analyse the performance between them.
Facebook is testing A/B Testings for Page posts – basically to experiment by showing different contents to two groups of audiences (control and test group) and then get the analytics metrics for comparisons pic.twitter.com/mRm9KsujIT
— Jane Manchun Wong (@wongmjane) 11 June 2018
The screenshot of the feature shows that the options are limited, but that it offers the ability to set “control” and “test” group to show different versions of posts. As soon as the posts are published, admins can then easily figure out which to repost or amplify.
You might also like
More from Facebook
Meta Is Killing Its Messenger For Apple Watch App
Meta announced it will remove the Messenger for Apple Watch app on May 31 “After May 31st, Messenger won’t be available …
Facebook And Instagram Start Selling Blue Checks With Meta Verified
Meta Verified will give you a blue check badge on both Facebook and Instagram, along with other benefits for $12 …
Meta Brings Back #BuyBlack Friday For A Third Year
Meta is bringing back #BuyBlack Friday for a third consecutive year in North America. Meta emphasized the importance of the Holiday …
Facebook Is Giving You More Controls Over What You See On Your Feed
Facebook is introducing new "show more" and "show less" controls to let you adjust what you want to see on …
Meta Introduces Facebook Reels API, Offering An Option To ‘Share To Reels’
Meta has introduced the Facebook Reels API, a solution allowing developers to build a 'share to reels' option into their …
Facebook Gets Into Delivery With DoorDash Partnership
DoorDash is partnering with Meta to pilot Facebook Marketplace deliveries across multiple cities in the U.S. Drivers will only transport items …
Meta Rolls Out Horizon Worlds In France And Spain
Meta Horizon Worlds, the VR community and game, is now available in France and Spain.
Meta Refreshes Facebook Groups With New Features
Facebook Groups now have an updated invitation system to reduce admin workloads and limit sharing of misinformation.
Meta Offers Digital Security Course For Journalists And Human Rights Defenders
The Meta Journalism Project and the ICFJ have put together a self-paced 90-minute course and webinars to provide online safety …
