Facebook has announced Dynamic Ads for Streaming – a new ad solution that will help streaming brands highlight their content library.
In an effort to help streaming brands showcase the right content titles to the right audiences, Facebook is launching a new ad solution that will show people personalized titles that are based on their interests.
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With Dynamic Ads for Streaming, people see ads for a streaming service which they can then swipe through, to see personalized, relevant titles, and follow the call to action to start a trial or subscribe to the service.
Previously, advertisers would need to promote each content title separately, but now they can automatically generate totally unique ads for each title – without needing to configure ads individually. This allows them to set up a campaign once, add new titles in bulk, and then continuously show those titles to the users who are more likely to convert.
According to a recent Kantar study, most people will try new streaming services because they want to see the different content available on each, not because they have a specific title in mind. According to the study, 64% of people who try a streaming service said they do so because “they knew of several things they wanted to watch.”
Thus, Facebook’s new Dynamic Ads for Streaming ad solution helps video streaming platforms increase trials and sign-ups, by putting the right film and TV titles in front of the right audiences.
Dynamic Ads for Streaming are now available for all video streaming businesses across the globe.
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