Facebook is upgrading all product catalogs with a data feed file upload schedule to faster inventory uploads on September 30th, 2019.
By ramping up the speed of your data feed uploads, Facebook aims to help you keep your catalog current and information about inventory accurate, while also giving your customers a better experience. Faster inventory uploads mean that the info in your ads or shopping posts more accurately matches the information and stock levels on your website.
As of September 30th, Facebook will continue to upload your inventory information as you’ve previously set (hourly, daily or weekly), but updates will also upload to your catalog as soon as Facebook detects a change to your data feed file on your server.
So, say you’ve scheduled your data feed file to upload at 11:00 am daily. What would happen if you change a price on a product at 5:00 pm? Well, previously, these adjustments to your catalogs meant waiting for your next scheduled data feed file upload – the next day, in this case. But not anymore!
Now, Facebook will flag the change in the data and automatically upload the change to your catalog, while also updating any ads or shopping posts that use the information that’s been updated. As you can imagine, this will help mitigate the frustration from customers and help your data stay fresh.
Good change? Indeed!
The faster uploads will be turned on by default, but if for any reason you want to turn it off, all you have to do is go to Product Data Sources in your Facebook Business Manager, select your data feed, then make your way to Settings.
If you’re setting up a new data feed file upload schedule, you’ll already be set up for faster inventory uploads, and you’ll see an Automatically upload new versions option. This option is turned on by default, but you can choose to turn it off.