Dive In The Bosphorus With The World's First Instagram Underwater Game • Creative Campaigns • WeRSM

Oris, a luxury swiss made watch brand, is celebrating the relaunch of its brand in Turkey. Since Oris is famous for the diving capacity of their watches, ArnoBrasco, an Istanbul based digital creative agency, came up with an original concept that will take you watch spotting in the depths of the Bosphorus. And all that, on Instagram!

Also Read: These Guys Built An Adventure Game On Instagram

“Oris, The Lost Watch” is an Instagram game created by ArnoBrasco. Although the primary aim of this Instagram game might be to win a fantastic watch, we really loved the “journey” it took us to the depths of the Bosphorus, inspired by “The Lost City Of Atlantis”. It is visually very appealing and fun to scroll through.

Discover the depths of the Bosphorus with the first underwater Instagram game.

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The gamification is simple: you have to find the watches hidden in the scenery. Once you find one, use tag feature to visit the related watch Instagram page and like the photo of watch. For every watch you find, you earn an extra chance to win Oris signed USB sticks and Powerbanks.

If it’s a watch you’re after, you will also need to share your own photo under the theme “sea, time or depth” and upload it on Instagram with the hashtag #anewdiscovery. A jury will choose the winner at the end of the activation.

.@ArnoBrasco created a very appealing underwater world on Instagram for Oris Turkey.

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Here is a mockup of the whole Oris Turkey welcome feed on Instagram. We have spotted a few watches, can you find them? Visit instagram.com/OrisTR (or search for OrisTR on Instagram) and go watch spotting in the Bosphorus!