Burger King is known for taking on its competitors directly, in its advertising campaigns. But its latest Twitter campaign for the new BK spicy chicken nuggets, takes this habit to another level.
It all begins with Wendy’s announcement that it’s taking spicy chicken nuggets off the menu – much to the chargrin of the tasty food item’s hardcore fans. The move has annoyed Wendy’s customers so much, that some have even decided to start a Change.org petition calling for the company to reconsider. But that’s not all. The petition is only a bonus to a spate of bitter complaints on social media, which, Burger King has decided to take full advantage of.
In its latest campaign for its own spicy chicken nuggets, Burger King is digging up Wendy’s complaints, and turning them into promoted Tweets. Naturally, there is plenty of good material out there, and BK is going all-out on this one. Can’t get get your hands on your favourite Wendy’s spicy chicken nuggets? BK’s got you covered!
Check out some of the good ones… BTW, Matthew seems a little confused…
Does @BurgerKing not know how promoted tweets work? pic.twitter.com/eOiNLts10v
— Matthew (@likeholywine) October 11, 2017
Burger King throwing shade via promoted tweets. pic.twitter.com/5HJOQlGF0f
— steve carter (@stvcrtr) October 11, 2017
https://twitter.com/makaylabaileyy/status/918836243294773249
Again, that’s not all. As if the Twitter ads weren’t enough, Burger King restaurants in Miami, Los Angeles, and New York City, are now offering free nuggets to anyone named Wendy.
Now, there is a treasure trove of aggressive (and not so aggressive) campaigns launched by Burger King in the last years, so we’re hardly surprised – but this one is really particularly underhand.
But hey, it’s a dog-eat-dog world we live in, right?
You might also like
More from Creative Campaigns
The Reality of Careers in Social Media: Insights from Hootsuite’s Latest Report
What’s it really like to work in social media? Hootsuite’s CMO, Elina Vilk, delves deep into the current landscape of …
Do Google SEO Tactics Work on Social Media?
Do the SEO tactics we use on Google also work on social media? In this article, Hootsuite's Inbound Marketing Strategist, Liz …
YouTube Is Testing AI-Generated Video Summaries
YouTube has recently started testing a new feature that automatically generates summaries of videos using AI.
Meta Prepares To Launch AI Personas To Retain And Engage Users
According to industry sources, Meta is preparing to launch its AI personas feature in an effort to increase engagement with …
TikTok To Discontinue TikTok Now, Its BeReal Clone
TIkTok is pulling the plug on TikTok Now, its BeReal clone, a little over nine month after it was first …
Miller Lite Created Beer Ice Cubes To Cool Your Beer
The Miller Lite Beer Cube Tray lets you freeze beer into small iced beer cans so you can keep your …
Meta Launches ‘Meta Quest+’ VR Subscription For $7.99
The new Meta Quest subscription will give you access to the top titles on the device every month. It costs …
New Feature Helps Creators Choose The Best YouTube Thumbnail
YouTube is trialling a new "Test & Compare" feature that helps creators choose the best YouTube thumbnail for their videos. The …
YouTube Is Adding AI-Powered Dubbing
YouTube is integrating the team from Aloud to help you dub your videos in other languages with the help of …
