Burger King used an AI machine to write the scripts of its latest ad campaign. The result is disastrous, and terribly funny: “Burger King, tastes like bird.”
Remember when Keaton Patti taught a bot to write a script after making it watch over 1,000 hours of Olive Garden commercials? Well, it seems Burger King got inspired and used AI and deep-learning algorithms to write the scripts for its latest commercials.
Of course, the whole campaign is meant to mock the “all AI” trends that grows fast among marketers. Each spot starts with a byline informing viewers that what they are about to watch was “created by an artificial intelligence.” Then follow truly bizarre voice-overs in the likes of “taste like bird” or “sleeps on a bun mansion…”
As related by Adweek, the Burger King campaign—which will air during prime time on cable networks including MTV, History, TBS, Adult Swim and E!— is the creation of “a new deep learning algorithm that could give a glimpse into what the future of marketing and communications could look like.” Talk about trolling.
Now, don’t go before watching these. You won’t regret it.
The first ad introduces the new Chicken tenders and declares, “Gender reveal bad. Tender reveal young. It is a boy bird with crispy chicken tenders from Burger Thing.”
In another one, Burger King’s signature Whopper is said to “live in a bun mansion just like you” before telling you to “Order yourself today … Have it Uruguay.”
The AI also decided that “Burger King’s new chicken fries are the new potato.” “We are not sorry,” the robotic narration intones. “The potato deserved this.”
And finally, the chicken sandwich by “Burglar King”, as we are told, “tastes like bird.”
Executive Creative Director: Ricardo Casal
Executive Creative Director: Juan Javier Peña Plaza
Senior Art Director: Jean Zamprogno
Senior Copywriter: Fernando Pellizzaro
Art Director: Andy Tamayo
Copywriter: Alexander Allen
Copywriter: Nellie Santee
Producer: Kelly Allen
Head of Account Management: Carmen Rodriguez
Account Director: Stefane RosaCLIENT: Burger King
Global Chief Marketing Officer: Fernando Machado
Head of Global Brand Marketing: Marcelo Pascoa