Pinterest launched Promoted Video last August, and is now giving the ad placement a few new upgrades, including autoplay.
Since August when Promoted Video first appeared on Pinterest, a multitude of businesses have been using the ad format to connect with new customers on the platform. And today, Pinterest is upgrading Promoted Video in a few ways.
The first upgrade is autoplay. There is no need to hit Play with Pinterest Promoted Video anymore. It will now autoplay as you scroll “across it” in your feed. You can “just sit back and watch your video unfold.” If you’re worried that autoplay videos will alienate users – think again. As Jenny Chiu explains in a recent blog post announcing the upgrades,
[quote]unlike on other platforms, where ads interrupt people as they’re trying to enjoy posts from friends, on Pinterest people are actually looking for videos that inspire them to give ideas a try.[/quote]
Advertisers buy Promoted Video on a per-impression basis, so “the more people watch, the less you pay.” Chiu explains that “thanks to autoplay every impression is significantly more likely to lead to a video view.” Therefore, as people watch, cost per view goes down.
The second upgrade to Promoted Videos is that they won’t only autoplay in people’s feeds, but also on in their search results. So, whether they’re looking for something specific, or “just browsing,” people will be able to see Promoted Video. As Chiu explains,
[quote]when someone knows exactly what they’re looking for on Pinterest, your video can be right there to show it to them. Your videos will also show up when they tap open a Pin and scroll down to the “More like this” selection of related Pins.[/quote]
Advertisers can also retarget all users who saw a video, with another campaign. These features will be available later this summer.
You might also like
More from Pinterest
Pinterest Introduces New AR Try On for Home Decor
Pinterest is releasing a new AR Lens that lets users see how furniture would look in their homes before buying …
Pinterest To Host Its Second ‘Pinterest Presents’ Marketers Summit
On March 10th, marketers and executives will gather to hear Pinterest's updates on its work across shopping, creators, trends, and …
Men On Pinterest Are Preparing To Spend More In 2022
Pinterest published new insights revealing that the male demographic is not only growing, but also willing to spend more for …
Pinterest Explains Why Gen Z Loves Trying New Products
Pinterest's latest research reveals interesting insights about Gen Z's attitudes towards trying new products.
Pinterest Looks To Expand Its Video Creation Tools With Vochi App Acquisition
Pinterest is looking to further expand its video tools with the acquisition of the video creation and editing app, Vochi.
Pinterest Reveals TwoTwenty, A New In-House Product Experiments Team
Pinterest has announced TwoTwenty, an experimental product team and in-house incubator responsible for ideas from anyone in the company.
Scotch Brand And Tastemade Partner With Pinterest On New Holiday Campaign
Scotch Brand and Tastemade have partnered with Pinterest to deliver content inspiring Pinners to get excited about wrapping their presents.
Pinterest Reveals Holiday Gift Trends And Insights Between Generations
Pinterest has published its Gift Guide, looking at products topping wishlists this holiday season by generation.
Pinterest Launches ‘Pinterest TV’ Featuring Live, Shoppable Content
Pinterest has introduced its new Pinterest TV product, featuring new fresh episode series from its top creators every weekday.
