Apple’s HomePod Has Doubled Its Market Share In The U.S.

As of June 30, Apple’s HomePod accounted for 6% of the 50 million smart speakers sold in the United States; more than double its estimated market share.

The HomePod is still the “small” player in the US smart speaker market. Amazon seems unreachable, high up there with a 70% market share. And Google is comfortably sitting in its second place with 24%.

Just a month after its launch, Apple has already sold 3 million of its HomePod, reaching 6% of the total US market share. And that is double what the best estimation had given it back in March.

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In April, analysts estimated that Apple would sell just around 2.5 million HomePods by the end of 2018. But today – and on the day Apple officially became the first US company to be valued $1 trillion – CIRP’s study confirmed the trend: HomePods are selling like hot buns.

While Amazon and Google have nothing to worry about, Apple might be the real winner considering the company is taking a healthy profit margin from the hardware. Current market prices for the devices are as follows:  Amazon Echo costs $99, Google Home is currently available for $129, and the Apple HomePod costs $349.

That being said the report from CIRP shows that one-third of Amazon Echo or Google Home users own at least two of the speakers, with 10% of Echo users owning three or more.

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