App Annie has announced the launch of App Annie Ascend – a mobile performance suite providing app market data and ad analytics.
After acquiring analytics company Libring last year, App Annie has rebranded its ad analytics offering in the form of a new product – App Annie Ascend.
The new product combines app market data and advertising analytics in a single mobile performance suite that is powered by data science and insights from benchmarking data.
Up until now, brands and publishers try to optimize their ad revenue and user acquisition with fragmented data sources “with heavy reliance upon agencies, IT and large internal teams instead of focusing on driving value for their consumers.” However, B2B2C mobile performance needs “a single point of control that unifies all advertising data sources for a clear line of sight to ROI.”
Related | Twitter Is Removing Audience Insights From Twitter Analytics
App Annie Ascend brings together all advertising data in one system, reducing complexity, and highlighting metrics that matter – customer acquisition costs, lifetime value, and return on ad spend.
“Ascend takes away the burden of integrating, maintaining, and constantly updating dozens of APIs, allowing us to focus on what matters: achieving our KPIs and improving our campaigns. Thanks to the critical insights Ascend provides, via its well-designed reporting tools, it has become an essential part of our marketing analytics infrastructure,” explains Spiros Christakopoulos, Director of Marketing, Reddit.
According to Ted Krantz, App Annie’s CEO, App Annie is the first company to offer a side-by-side mobile view of market data and analytics to maximize performance.
The situation is getting more and more difficult for advertisers with the end of third-party cookies. So there’s an opportunity to combine market data with publishers’ first-party data, pull it from different platforms, and letting customers see data sets “side by side.”
You might also like
More from Tech
YouTube Is Testing AI-Generated Video Summaries
YouTube has recently started testing a new feature that automatically generates summaries of videos using AI.
Meta Prepares To Launch AI Personas To Retain And Engage Users
According to industry sources, Meta is preparing to launch its AI personas feature in an effort to increase engagement with …
Meta Launches ‘Meta Quest+’ VR Subscription For $7.99
The new Meta Quest subscription will give you access to the top titles on the device every month. It costs …
YouTube Is Adding AI-Powered Dubbing
YouTube is integrating the team from Aloud to help you dub your videos in other languages with the help of …
New VEED AI Tool Helps You Fix Your Gaze In Videos
How many times have you struggled to keep eye contact with a camera when filming a video and reading off …
Apple Will Automatically Assign You An Apple ID Passkey With iOS 17 And macOS Sonoma
Apple will automatically assign each user a passkey so they can log into Apple accounts without needing a password. Passkey allocation …
IKEA Used AI To Create A Couch That Can Fold Like An Envelope
A design lab affiliated with IKEA used AI to design a couch that only weighs 22 pounds and can fold …
5 Long-Awaited Features Apple Is Finally Bringing To The iPhone With iOS 17
At WWDC 2023, Apple introduced several new features that will come with the release of iOS 17. Here are the …
Leaked: Instagram Is Working On An AI Chatbot
Images leaked by app researcher Alessandra Paluzzi show that Instagram is working on an AI chatbot. According to the images shared …
