Less than two years after launching Amazon Spark, Amazon is now shutting down the feature and incorporating some of its functionality into #FoundItOnAmazon.
Back in 2017, Amazon launched Amazon Spark, an Instagram and Pinterest-like shopping and discovery feature within its app and desktop site that let Prime customers find things to buy and share with their friends.
The Amazon Spark feature was accessible from the “Programs and Features” section and allowed users to discover new products just by adding their interests.
All Amazon customers in the US on iOS were able to use it, but to contribute, they had to have a paid Prime membership. Users could shop directly from within their feed by tapping on product photos or links, but also interact with other users by commenting on posts or adding a smile to them.
Now, according to multiple sources, Amazon has shut down Amazon Spark, but it’s not going away entirely. While the feature’s page isn’t available on Amazon or its app, it now redirects to “#FoundItOnAmazon” or to “Your recently viewed items and featured recommendations.”
In a statement to the Verge, an Amazon spokesperson explained that the company had “pivoted and narrowed the experience based on what resonated with customers” and “changed the name to #FoundItOnAmazon to reflect the tag that influencers are using on social media to share their great finds with others.”
According to TechCrunch, Amazon is far from giving up on “social feed-driven product discovery,” and it’s learned from Spark and its Interesting Finds feature, and is incorporating features into #FoundItOnAmazon.
#FoundItOnAmazon is now available to all customers on the Amazon App and many desktop customers.
You might also like
More from Other Platforms
TikTok Is Now Banned On All Devices Issued By The US House Of Representatives
The chief administrative office of the House issued a directive establishing TikTok, the popular social media app, as a security …
How To Create Instagram Notes (And Delete Them!)
Instagram Notes are a new feature launched by Instagram that allows users to share posts containing only text and Emojis.Instagram …
TikTok Is Testing A Full-Screen Horizontal Mode
The new TikTok Full-screen horizontal mode means Creators could now create a single video that's optimized for both TikTok and …
Discord Rolls Out Server Subscriptions In The US
Discord server subscriptions are available for all servers whose owners are in the US, ranging in price from $2.99 to …
LinkedIn Rolls Out Focused Inbox
With Focused Inbox, LinkedIn wants to help you engage in the conversations that matter most.LinkedIn is rolling out a new …
Apple Redesigned The Entire iCloud.com Experience
Apple has given iCloud.com a major redesign, adding widget-like tiles that make the site look and feel a lot more …
Discord Launches Voice Channel Emoji Reactions
Discord has released Voice Channel Reactions, a new feature that celebrates one of the most popular behaviors on its platform…the …
YouTube Brings Shopping Features To Shorts
YouTube is testing affiliate marketing and in-app shopping features on Shorts, less than a week after TikTok began testing similar …