Amazon Shuts Down Its 'Amazon Spark' Shopping And Discovery Feature

Less than two years after launching Amazon Spark, Amazon is now shutting down the feature and incorporating some of its functionality into #FoundItOnAmazon.

Back in 2017, Amazon launched Amazon Spark, an Instagram and Pinterest-like shopping and discovery feature within its app and desktop site that let Prime customers find things to buy and share with their friends.

The Amazon Spark feature was accessible from the “Programs and Features” section and allowed users to discover new products just by adding their interests.

All Amazon customers in the US on iOS were able to use it, but to contribute, they had to have a paid Prime membership. Users could shop directly from within their feed by tapping on product photos or links, but also interact with other users by commenting on posts or adding a smile to them.

Amazon launched Spark two years ago. Now it’s shutting down the feature and incorporating some of its features into #FoundItOnAmazon.

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Now, according to multiple sources, Amazon has shut down Amazon Spark, but it’s not going away entirely. While the feature’s page isn’t available on Amazon or its app, it now redirects to “#FoundItOnAmazon” or to “Your recently viewed items and featured recommendations.”

In a statement to the Verge, an Amazon spokesperson explained that the company had “pivoted and narrowed the experience based on what resonated with customers” and “changed the name to #FoundItOnAmazon to reflect the tag that influencers are using on social media to share their great finds with others.”

According to TechCrunch, Amazon is far from giving up on “social feed-driven product discovery,” and it’s learned from Spark and its Interesting Finds feature, and is incorporating features into #FoundItOnAmazon.

#FoundItOnAmazon is now available to all customers on the Amazon App and many desktop customers.