Twitch is now selling ad inventory on Amazon’s Advertising platform to help advertisers reach its younger and highly-engaged audience.
Amazon-owned streaming platform Twitch is opening up its inventory to advertisers through Amazon Advertising, allowing them to promote their brands to its “hard-to-reach and highly engaged audiences.”
Twitch has a leading position as the go-to platform for gamers either streaming or watching gaming live streams and e-sports. Now, it’s adding more value to its ads business by opening up its ads inventory to many more advertisers through Amazon Advertising.
Related | Twitch Makes Watch Parties Available To Creators Globally
While advertisers could already buy ads on its platform, Twitch is making it easier for them to access the inventory. As explained by the company last week, “Advertising on Twitch will now have the added benefit of Amazon Advertising’s unique audience insights and measurement for their campaigns.”
The move will also help brands meet new expectations to reach younger and more engaged consumers.
However, it’s not just advertisers who will gain something; Amazon, currently the largest advertiser in the US, with an advertising business worth nearly $5 billion, can solidify its position.
Twitch video and display media, and new Twitch audiences, are now available as part of Amazon Advertising campaigns, while Amazon audiences are available as part of Twitch campaigns. However, all new offerings will not be available in all locales.
In other news, Twitch recently started testing mid-roll ads much to the annoyable of many of its users. The company says it has now completed that test, but the accidental launch of a tool called “Ads Manager” caused some Dashboard layouts to reset.
🛠 A tool called "Ads Manager" was mistakenly released to some users earlier today and has been removed. Unfortunately, some Dashboard layouts may have reset. While unrelated to our recent test, we'll be sure to let you know about any future ad changes before rolling them out.
— Twitch Support (@TwitchSupport) September 18, 2020
Understandably, this also led to a string of complaints. The tool has since been removed.
You might also like
More from Other Platforms
Far Beyond Fashion: Leveraging Pinterest Influencers
Pinterest influencers can help promote your business thanks to its friction-less approach during the acquisition process.
Pinterest Is Getting An iOS 14 Widget
Happy Pinners can now set up a Pinterest iOS 14 widget on their iPhone home screens.
You Can Now Scan Food And Wine Labels On Snapchat
Snapchat is expanding its visual search features with the ability to scan food and wine labels and get information about …
Chrome OS Is Finally Getting A System-Wide Dark Mode
Dark mode, one of the most requested features on Chrome OS, is now available through the Flags menu on the …
How To Mute A WhatsApp Chat Forever
WhatsApp last week finally announced the ability to mute chat conversations on its app... forever.
TikTok Starts Telling You Why It Removed Your Video
TikTok is stepping up its content moderation on the platform and will now let you know why your video is …
Google Is Shutting Down Its Trusted Contacts App
Google announced that its emergency location sharing app Trusted Contacts will stop being supported after December 1, 2020.
Snapchat About To Launch First Original Series Shot On Spectacles
Snapchat is launching "First Person," the first Snap originals series shot on Snapchat Spectacles. Watch the trailer!
5 Shifts In Shopping Behavior To Prepare For This Holiday Season
Google has published 5 shifts in shopping behavior, to help retailers take action and prepare for the holiday season.
