Twitch is now selling ad inventory on Amazon’s Advertising platform to help advertisers reach its younger and highly-engaged audience.
Amazon-owned streaming platform Twitch is opening up its inventory to advertisers through Amazon Advertising, allowing them to promote their brands to its “hard-to-reach and highly engaged audiences.”
Twitch has a leading position as the go-to platform for gamers either streaming or watching gaming live streams and e-sports. Now, it’s adding more value to its ads business by opening up its ads inventory to many more advertisers through Amazon Advertising.
Related | Twitch Makes Watch Parties Available To Creators Globally
While advertisers could already buy ads on its platform, Twitch is making it easier for them to access the inventory. As explained by the company last week, “Advertising on Twitch will now have the added benefit of Amazon Advertising’s unique audience insights and measurement for their campaigns.”
The move will also help brands meet new expectations to reach younger and more engaged consumers.
However, it’s not just advertisers who will gain something; Amazon, currently the largest advertiser in the US, with an advertising business worth nearly $5 billion, can solidify its position.
Twitch video and display media, and new Twitch audiences, are now available as part of Amazon Advertising campaigns, while Amazon audiences are available as part of Twitch campaigns. However, all new offerings will not be available in all locales.
In other news, Twitch recently started testing mid-roll ads much to the annoyable of many of its users. The company says it has now completed that test, but the accidental launch of a tool called “Ads Manager” caused some Dashboard layouts to reset.
🛠 A tool called "Ads Manager" was mistakenly released to some users earlier today and has been removed. Unfortunately, some Dashboard layouts may have reset. While unrelated to our recent test, we'll be sure to let you know about any future ad changes before rolling them out.
— Twitch Support (@TwitchSupport) September 18, 2020
Understandably, this also led to a string of complaints. The tool has since been removed.
You might also like
More from Other Platforms
BeReal Launches RealChat, Its New Messaging Feature
RealChat, BeReal's new messaging feature is set to revolutionize how users interact on the app, allowing one-on-one messaging, private BeReals, …
Shutterstock To Acquire Giphy In $53 Million Deal
Shutterstock is set to acquire Giphy from Meta for $53 million, only 3 years after Meta had purchased it for …
Tinder Will Remove Social Profiles From Bios
Tinder says it will remove social profiles from bios as part of its updated community guidelines to keep the dating …
Bluesky Social Is Now Available On Android
Jack Dorsey's decentralized Twitter competitor Bluesky Social is now available for Android devices, albeit as an invite-only beta.
Discord Rolls Out Server Subscriptions In The US
Discord server subscriptions are available for all servers whose owners are in the US, ranging in price from $2.99 to …
Apple Redesigned The Entire iCloud.com Experience
Apple has given iCloud.com a major redesign, adding widget-like tiles that make the site look and feel a lot more …
Discord Launches Voice Channel Emoji Reactions
Discord has released Voice Channel Reactions, a new feature that celebrates one of the most popular behaviors on its platform…the …
Netflix Is Building Its Own Mobile Games Studio In Finland
Netflix has announced it is building an in-house mobile games studio for Netflix Games in Helsinki, Finland. Finland was chosen as …
Stripe Now Lets You Buy NFTs Without Having To Own Crypto
Stripe has unveiled a new suite of services that includes the ability to buy crypto and NFTs with fiat currencies.
