The experts all agree: 2017 will be the year of live video. And today, Facebook is launching something even more incredible: Live 360 video!
Facebook is already leading the way – even if Periscope is still strong, even if YouTube has its own live feature, and even if Instagram offers live broadcasting. Facebook leads. By far. Its Live API has brought the power of live broadcasting to all organisations, and scheduling and waiting rooms have made it more engaging.
And now, Facebook is bringing 360 technology to live videos, bringing the best of both worlds, as explained by Supratik Lahiri, Facebook Live Product Manager:
[quote]Live video on Facebook gives people an immediate, authentic window into what’s happening in the world right now; 360 video immerses viewers fully into the scene, letting them explore on their own and experience a new environment. We’re excited to combine these two formats with Live 360 video. Live 360 transports people into new experiences—right as they happen.[/quote]
The first ever Live 360 video will be broadcasted by National Geographic, from the Mars Desert Research Station facility in Utah. It starts at from 12pm PT / 3pm ET / 6pm GMT.
Live 360 will roll out via the Live API to a few select Pages for now. Facebook however plans to roll out the feature to all Pages and profiles in 2017.
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