The experts all agree: 2017 will be the year of live video. And today, Facebook is launching something even more incredible: Live 360 video!
Facebook is already leading the way – even if Periscope is still strong, even if YouTube has its own live feature, and even if Instagram offers live broadcasting. Facebook leads. By far. Its Live API has brought the power of live broadcasting to all organisations, and scheduling and waiting rooms have made it more engaging.
And now, Facebook is bringing 360 technology to live videos, bringing the best of both worlds, as explained by Supratik Lahiri, Facebook Live Product Manager:
[quote]Live video on Facebook gives people an immediate, authentic window into what’s happening in the world right now; 360 video immerses viewers fully into the scene, letting them explore on their own and experience a new environment. We’re excited to combine these two formats with Live 360 video. Live 360 transports people into new experiences—right as they happen.[/quote]
The first ever Live 360 video will be broadcasted by National Geographic, from the Mars Desert Research Station facility in Utah. It starts at from 12pm PT / 3pm ET / 6pm GMT.
Live 360 will roll out via the Live API to a few select Pages for now. Facebook however plans to roll out the feature to all Pages and profiles in 2017.
You might also like
More from Facebook
Here are three Facebook Blueprint courses to help you get useful information from insights on how your business is performing …
Here are three free Facebook Blueprint courses to help you set up your own shop on Facebook and Instagram.
After announcing the #BuyBlack Friday campaign in the US earlier this month, Facebook is now promoting a #BuyBlack Friday Gift …
Facebook announced the launch of a new free cloud gaming service that includes several games on the Facebook app and …
Last week Facebook for Business announced an update to its Messenger API that adds support for Instagram Messaging.
Here are three free Facebook Blueprint courses that will help you create more impactful ad visuals that get your audience's …