The experts all agree: 2017 will be the year of live video. And today, Facebook is launching something even more incredible: Live 360 video!
Facebook is already leading the way – even if Periscope is still strong, even if YouTube has its own live feature, and even if Instagram offers live broadcasting. Facebook leads. By far. Its Live API has brought the power of live broadcasting to all organisations, and scheduling and waiting rooms have made it more engaging.
And now, Facebook is bringing 360 technology to live videos, bringing the best of both worlds, as explained by Supratik Lahiri, Facebook Live Product Manager:
[quote]Live video on Facebook gives people an immediate, authentic window into what’s happening in the world right now; 360 video immerses viewers fully into the scene, letting them explore on their own and experience a new environment. We’re excited to combine these two formats with Live 360 video. Live 360 transports people into new experiences—right as they happen.[/quote]
The first ever Live 360 video will be broadcasted by National Geographic, from the Mars Desert Research Station facility in Utah. It starts at from 12pm PT / 3pm ET / 6pm GMT.
Live 360 will roll out via the Live API to a few select Pages for now. Facebook however plans to roll out the feature to all Pages and profiles in 2017.
➡️ Facebook: Introducing Live 360
You might also like
More from Facebook
Facebook To Begin Testing Topic Exclusion Controls For Advertisers
Facebook is to begin testing a new brand safety options, including new Facebook Ads topic exclusion controls for a small …
Facebook Oversight Board Publishes Decisions On First Cases
Back in December, Facebook's independent Oversight Board took on its first cases. Its decisions on these cases are now published.
Facebook Continues To Lose Users In The US And Canada
Facebook’s daily active users decline for a second quarter in the United States and Canada, caused by user fatigue and …
Facebook Launches Facebook News Portal In The UK
Facebook is starting to roll out Facebook News in the UK, a destination in its app featuring curated news from …
Facebook Revamps Access Your Information On iOS And Android
Facebook has announced a revamped version of its Access Your Information tool, making it easier for users to find and …
Facebook Bans Ads Promoting Weapon Accessories Ahead Of Inauguration Day
Facebook has announced a ban, on its platforms, of ads promoting weapon accessories and protective equipment - at least through …
Facebook Bans Donald Trump Indefinitely From Its Platforms
Following the recent events in Washington DC, Facebook CEO Mark Zuckerberg has announced an indefinite ban on Donald Trump from …
New Facebook Pages Come Without A Like Button
Facebook is rolling out a new design for Facebook Pages. It comes with new features, but without a Like button.
New Year’s Eve 2020 Sets New Records For Use Of Facebook Apps
Facebook was expecting a traffic spike on its apps over New Year's Eve, but this year broke all previous records …
