Twitter is introducing a new way to “see what’s happening” with interactive Live 360 video on Periscope.
Live video broadcasting may well still be a new thing in social media- most marketers haven’t even used the feature yet, according to Buffer’s State of Social Media survey – but the real new deal now is 360 Live video, combining the power of live broadcasting and the interactive experience of 360 video.
Facebook already had it, and now Twitter – via Periscope – has it too.
Today, we’re introducing a new way to see what’s happening on Twitter – through live 360 video.
360 Sunset in Florida. First ever #Periscope360 with @Brandee_Anthony https://t.co/AZWbnnT15S
— Alex Pettitt (@Alexpettitt) December 28, 2016
Starting today, when you see a video marked with a LIVE 360 badge, you can “travel” through the live broadcasting by moving your phone or swiping the screen on your desktop, all while watching live of course.
Live 360 video is 100% immersive as it lets you go behind the scenes on Live events and really get an immersive experience, one you can customise to your own will. And with Twitter becoming more of a media company, it is an important step for the platform which can now let you “see what’s happening” right now, and in 360 degrees!
Note that although we can all watch live 360 videos on Twitter and Periscope, only select partners can currently go live in 360 via Periscope. But if you want to join in, there’s a waitlist.
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