Twitter is introducing a new way to “see what’s happening” with interactive Live 360 video on Periscope.
Live video broadcasting may well still be a new thing in social media- most marketers haven’t even used the feature yet, according to Buffer’s State of Social Media survey – but the real new deal now is 360 Live video, combining the power of live broadcasting and the interactive experience of 360 video.
Facebook already had it, and now Twitter – via Periscope – has it too.
Today, we’re introducing a new way to see what’s happening on Twitter – through live 360 video.
360 Sunset in Florida. First ever #Periscope360 with @Brandee_Anthony https://t.co/AZWbnnT15S
— Alex Pettitt (@Alexpettitt) December 28, 2016
Starting today, when you see a video marked with a LIVE 360 badge, you can “travel” through the live broadcasting by moving your phone or swiping the screen on your desktop, all while watching live of course.
Live 360 video is 100% immersive as it lets you go behind the scenes on Live events and really get an immersive experience, one you can customise to your own will. And with Twitter becoming more of a media company, it is an important step for the platform which can now let you “see what’s happening” right now, and in 360 degrees!
Note that although we can all watch live 360 videos on Twitter and Periscope, only select partners can currently go live in 360 via Periscope. But if you want to join in, there’s a waitlist.
You might also like
More from Twitter
Twitter Acquires Social Podcast App Breaker
Social podcast app Breaker has announced its acquisition by Twitter and the closure of its app on January 15.
Twitter Will Wipe Out All Followers From The @POTUS Account
Joe Biden will need some new followers, as Twitter announced its plans to wipe out all followers from the @POTUS …
Twitter Is Shutting Down Periscope
Another one bites the dust! Twitter announced that it's shutting down Periscope, but keeping native live video streaming in its …
Twitter Is Bringing Back Its Verification Program In January
After pausing its verification program in 2017, Twitter has now announced that it's bringing it back on January 20, 2021.
#ThisHappened On Twitter In 2020
Twitter has released its year in review report, examining what kept us entertained and the messages we shared. This is …
Twitter Asks Twitter To Summarize 2020 In One Word
Twitter took Twitter by storm by asking users to describe 2020 in one word. The tweet generated over 120,000 replies.
Twitter Is Introducing Frequency Caps For Ads Globally
Twitter announced it's introducing frequency caps for ads on its platform. The feature will be available globally.One of the …
Twitter Will Automatically De-Verify Some Of Its Users
Twitter verification may resume soon. But first, the company says it's planning to automatically de-verify some of its users.