During a presentation at CES, Twitter revealed a new feature under development that will let users define the organic audience for their tweets.
Twitter has long been working on making its platform safer for people to share. But so far, targeting your tweets to a specific audience could only be done via promoted tweets. And even then, it could not stop some users from getting involved in the conversation.
The new feature – called “Conversation Dynamics” – was announced during a presentation at CES yesterday and brought to our attention by Steven Bartlett, CEO of Social Chain. It lets users decide on the audience for each unique tweet directly from the composer window, giving organic targeting a whole new meaning on the platform.
While the feature does not seem to restrict reach or viewability to a tweet, it controls who can reply and engage in the conversation, thanks to 4 preset audiences:
- Global (anyone can reply)
- Group (only people you follow and mention can reply)
- Panel (only the people mentioned in your tweet can reply)
- Statement (just for you, nobody can reply)
Twitter plans on testing the feature early this year before assessing and potentially rolling it out globally.
You might also like
More from Twitter
Twitter Acquires Social Podcast App Breaker
Social podcast app Breaker has announced its acquisition by Twitter and the closure of its app on January 15.
Twitter Will Wipe Out All Followers From The @POTUS Account
Joe Biden will need some new followers, as Twitter announced its plans to wipe out all followers from the @POTUS …
Twitter Is Shutting Down Periscope
Another one bites the dust! Twitter announced that it's shutting down Periscope, but keeping native live video streaming in its …
Twitter Is Bringing Back Its Verification Program In January
After pausing its verification program in 2017, Twitter has now announced that it's bringing it back on January 20, 2021.
You Can Now Share Tweets Directly To Snapchat Stories On iOS
Twitter has announced a new feature that allows you to add Tweets directly to your Snapchat Stories on iOS.
#ThisHappened On Twitter In 2020
Twitter has released its year in review report, examining what kept us entertained and the messages we shared. This is …
Twitter Asks Twitter To Summarize 2020 In One Word
Twitter took Twitter by storm by asking users to describe 2020 in one word. The tweet generated over 120,000 replies.
Twitter Is Introducing Frequency Caps For Ads Globally
Twitter announced it's introducing frequency caps for ads on its platform. The feature will be available globally.One of the …
Twitter Will Automatically De-Verify Some Of Its Users
Twitter verification may resume soon. But first, the company says it's planning to automatically de-verify some of its users.
