700K People Tuned In To KFC's 'Colonel Sanders Cat Climber' Livestream

Colonel Sanders will do anything to tell people about his chicken. But has he gone too far this time? No, the Colonel does things his way! That’s why he’s been around for so long.

Confused? Don’t worry; we were too. By now you will have realised that KFC does some crazy stunts to get attention from people; the recent “Colonel Sanders Cat Climber” Livestream was no exception. As the voice of Ron from Bob’s Burgers explains in the video, “the whole thing has been going on for a while and we’re running out of ideas.”

Is KFC running out of campaign ideas? The brand just did a 4-hour Facebook Live featuring a mechanical interactive cat climber shaped like Colonel Sanders last week.

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Earlier this week, KFC did a 4-hour Facebook Live featuring an animated interactive cat climber in shaped like Colonel Sanders, lots of small cats, a strange guy dressed like a cat, and various other props. What could go wrong? Well, nothing went wrong. Fortunately.

The Facebook Live with Super Deluxe got a pretty big response, with over 700,000 people tuning in for the spectacle. Over 380k people have now seen the recorded version as well. Viewers could have a say on what the mechanical Colonel would do, how he would name the cats in the video, and more. Ron Lynch (Ron of Bob’s Burgers) provided narration and interaction with users.

700K People Tuned In To KFC’s ‘Colonel Sanders Cat Climber’ Livestream… Another 380k also watched the recorded version so far. Bizarre!

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Why cats? Well, they were there to get adopted. Viewers could adopt them through the Heaven on Earth Society of Animals in Los Angeles. It just goes to show that KFC won’t stop at anything to sell its chicken. If you feel like taking a peek, you can replay the video on the video available through Super Deluxe’s Facebook Page, or below. Surreal.