Visual content is able to bring your social media marketing efforts to a whole new level. Images and videos can be squeezed in at any moment to increase the layout of your articles and shareability.
Also Read: 18 Stats To Prove Visual Content Is King
In recent years, marketers have been pushed to produce ever more content. It is likely that you are in this case as well, as it is most likely for your competitors too.
All this is resulting in social media being an overcrowded and very competitive field – if you want to come out on top, not only is it mandatory to come up with a diversified, innovative content strategy, but it’s also key to make it “digestible”. And by digestible, I mean make it look good: add handy infographics, engaging videos, quotes and all the rest of it.
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That’s the new rule. If you bypass this strategy, the efforts you have put down to produce your content will be in vain as the absence of visuals will likely result in a shorter attention span from your readers, fans, followers, you name it.
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To sum up the main options you have in hand, the Canva team created this great infographic reviewing 10 of the most effective types of visuals. Make sure to explore all of the following tips, and have no doubt that they will boost your social media engagement!
Highligths
– 40% of people respond to visuals better than text!
– 2/3 of consumers feel more inclined to buy a product after watching a video of it
– Infographics are shared 3x more than any other type of content!
– Using branded images can help you gain 67% more audience attention
– 64% of consumers are more inclined to buy a product online after watching a video
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