Five weeks since the test began, Twitter has officially launched its new 280-character limit, and some brands are already “rocking it.” Here is our top 10 selection.
At the end of September, Twitter announced it started testing a new 280-character limit for tweets. On November 8th, 2017, the rollout became official, and since then the new limit is here for everyone. As is often the case, brands immediately jumped on the opportunity.
Now, I am pretty sure this will never actually become a thing. Right now brands (and users) are excited about the new limit, but over time, things will pretty much continue to be short and to the point on the platform. In fact, during the test, Twitter found that only 5 percent of tweets had more than 140 characters, and just 2 percent had more than 190 characters….
But for the moment, let’s enjoy the creative wave that was born from it. Below is our selection of some brands that have already tested the new longer tweets. Some are pretty creative, others are very smart, and some are just pure genius.
https://twitter.com/natgeowild/status/928298615835189248
🎧🎧🎧🎧🎧🎧🎧🎧🎧🎧🎧🎧
🎮🎮🎮🎮🎮🎮🎮🎮🎮🎮🎮🎮
⌚️⌚️⌚️⌚️⌚️⌚️⌚️⌚️⌚️⌚️⌚️⌚️
💻💻💻💻💻💻💻💻💻💻💻💻
📺📺📺📺📺📺📺📺📺📺📺📺
📞📞📞📞📞📞📞📞📞📞📞📞
🕹🕹🕹🕹🕹🕹🕹🕹🕹🕹🕹🕹
🔭🔭🔭🔭🔭🔭🔭🔭🔭🔭🔭🔭We carry all that & more. #TCOBusiness #280characters
— Office Depot (@officedepot) November 8, 2017
🌟 . * . 🌙
*
* . 🛰️ . ✨ *
. *
Thanks @Twitter, we can
always use more space 🚀
. . .
. * 🌏 *
🌞
* ☄️#280characters— NASA Goddard (@NASAGoddard) November 8, 2017
https://twitter.com/Delta/status/928722609419771904
https://twitter.com/nbcsvu/status/928032273747795968
Dobby’s Christmas list: socks socks socks socks socks socks socks socks socks socks socks socks socks socks socks socks socks socks socks socks socks socks socks socks socks socks socks socks socks socks socks socks socks socks socks socks socks socks socks socks #280characters
— Pottermore (@pottermore) November 8, 2017
Give me a break, give me a break, break me off a piece of that Kit Kat bar (wait, I can keep going?)
Give me a break, give me a break, break me off a piece of that Kit Kat bar (more still?!)
Give me a break, give me a break, break me off a piece of that Kit Kat bar#280Characters— Kit Kat (@KitKat_US) November 8, 2017
https://twitter.com/Spotify/status/928257501572759552
https://twitter.com/MeCookieMonster/status/928296055980150785
And the winner:
Who needs #280characters? A picture is worth a thousand words. pic.twitter.com/IVEA3GqHyY
— Krispy Kreme (@krispykreme) November 8, 2017
Have you come across other great uses of Twitter’s new 280-character limit? Which is your favourite?
Image credit: ADWEEK
You might also like
More from Twitter
Twitter Is Shutting Down Periscope
Another one bites the dust! Twitter announced that it's shutting down Periscope, but keeping native live video streaming in its …
Twitter Is Bringing Back Its Verification Program In January
After pausing its verification program in 2017, Twitter has now announced that it's bringing it back on January 20, 2021.
You Can Now Share Tweets Directly To Snapchat Stories On iOS
Twitter has announced a new feature that allows you to add Tweets directly to your Snapchat Stories on iOS.
#ThisHappened On Twitter In 2020
Twitter has released its year in review report, examining what kept us entertained and the messages we shared. This is …
Twitter Asks Twitter To Summarize 2020 In One Word
Twitter took Twitter by storm by asking users to describe 2020 in one word. The tweet generated over 120,000 replies.
Twitter Is Introducing Frequency Caps For Ads Globally
Twitter announced it's introducing frequency caps for ads on its platform. The feature will be available globally.One of the …
Twitter Will Automatically De-Verify Some Of Its Users
Twitter verification may resume soon. But first, the company says it's planning to automatically de-verify some of its users.
How To Share A Tweet In A Fleet
Twitter rolled out Fleets globally this week, and with it comes a new way to share existing tweets with your …
Twitter Rolls Out Fleets To All Users Globally
After testing Fleets in several countries, Twitter is now expanding the Stories-like feature to all users globally.
