Five weeks since the test began, Twitter has officially launched its new 280-character limit, and some brands are already “rocking it.” Here is our top 10 selection.
At the end of September, Twitter announced it started testing a new 280-character limit for tweets. On November 8th, 2017, the rollout became official, and since then the new limit is here for everyone. As is often the case, brands immediately jumped on the opportunity.
Now, I am pretty sure this will never actually become a thing. Right now brands (and users) are excited about the new limit, but over time, things will pretty much continue to be short and to the point on the platform. In fact, during the test, Twitter found that only 5 percent of tweets had more than 140 characters, and just 2 percent had more than 190 characters….
But for the moment, let’s enjoy the creative wave that was born from it. Below is our selection of some brands that have already tested the new longer tweets. Some are pretty creative, others are very smart, and some are just pure genius.
https://twitter.com/natgeowild/status/928298615835189248
https://twitter.com/officedepot/status/928391435753279491
https://twitter.com/NASAGoddard/status/928356699043491842
https://twitter.com/Delta/status/928722609419771904
In the criminal justice system, sexually based offenses are considered especially heinous. In New York City, the dedicated detectives who investigate these vicious felonies are members of an elite squad known as the Special Victims Unit. These are their stories. *DUN DUN*
— Law & Order: Special Victims Unit (@nbcsvu) November 7, 2017
Dobby’s Christmas list: socks socks socks socks socks socks socks socks socks socks socks socks socks socks socks socks socks socks socks socks socks socks socks socks socks socks socks socks socks socks socks socks socks socks socks socks socks socks socks socks #280characters
— Pottermore (@pottermore) November 8, 2017
Give me a break, give me a break, break me off a piece of that Kit Kat bar (wait, I can keep going?)
Give me a break, give me a break, break me off a piece of that Kit Kat bar (more still?!)
Give me a break, give me a break, break me off a piece of that Kit Kat bar#280Characters— Kit Kat (@KitKat_US) November 8, 2017
https://twitter.com/Spotify/status/928257501572759552
https://twitter.com/MeCookieMonster/status/928296055980150785
And the winner:
Who needs #280characters? A picture is worth a thousand words. pic.twitter.com/IVEA3GqHyY
— krispykreme (@krispykreme) November 8, 2017
Have you come across other great uses of Twitter’s new 280-character limit? Which is your favourite?
Image credit: ADWEEK
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