Instagram changed a lot in the last year. Apart from the obvious (and huge) increase in users, Instagram has become more and more important to businesses. With one million active monthly advertisers on its platform, Instagram needs to step up its game.
Instagram has changed more in the last year, than it did in the last five, and has become one of the best platforms for anyone to “share everyday moments.” Whether you’re a person, or a business, you have a place on Instagram. Therefore, we’re not surprised that business profiles have been a success. There are currently eight million businesses with business profiles, and over one million active advertisers (up from 200,000 this time last year). Also, Instagram says that
In the last month, over 120 million Instagrammers visited a website, received directions, called, emailed or direct-messaged to learn about a business.
This year we plan to do more to help people meaningfully connect with businesses they care about on Instagram. We’re starting with more insights on stories, posts saved and multi-post images, so that businesses […] can continue to gain perspective on its followers.
To help all those businesses, Instagram is planning to continue to develop Instagram business profiles, with features like the ability to book a service with businesses directly from its Instagram profile. This feature will be rolling out “later this year.”