No marketer can afford to ignore Instagram any longer. It is the trendiest, fastest-growing social media platform, and there seems to be no stopping it.
Instagram is the new black. Seriously, nowadays everything is “Insta.” From the newest features, to showcasing your brand online, everything about Instagram is exciting.
So, whether you are an Instagram fan or not, we thought these stats and facts would help you see the importance and necessity of being active on the platform:
- Instagram counts over 700 million monthly active users
- Fashion fans check the platform 15x a day, and consume 5x more photos each day than other Instagrammers
- There Are More Than 250 Million DAUs on Instagram Stories
- On Instagram, photos generate 36% more engagements than videos
- 65% of top-performing Instagram posts from brands feature products
- Photos with faces on Instagram get 38% more likes
- Users under 25 spend more than 32 minutes/day on Instagram
- Nike, H&M, Zara, Adidas and Forever21 are the top 5 high street fashion brands on Instagram
- Most brands on Instagram get between 3-6% engagement rate
- Posts with a location get 79% more engagement
- 70% of Instagram users have searched for a brand on the platform
- 80% of users follow one or more brands on Instagram
- Only 36% of marketers use Instagram to promote their brands and products
- 53% of 18-29 years old are active on Instagram
- 25% of 30-49 years old are active on Instagram
- 11% 0f 50-64 years old are active on Instagram
- 6% of 65+ years old are active on Instagram
- 80% of Instagram users are outside of the US
- 26% of Instagram users make more than $75,000 per year
- Instagram Stories are already bigger than Snapchat altogether
- 100 million Instagram users use the “stories” feature daily
- Brands will spend over $1billion on Instagram influencers in 2017
- Each month, over 120M Instagrammers interact in some way to learn about a business
- There are currently eight million business profiles on Instagram
- Over 1 million businesses are active advertisers on Instagram
- In 2017, 70.7% of U.S. companies will use Instagram for marketing
- 25% of Instagram ads are single videos
- The most popular Instagram account is… Instagram… with 226 million followers
- Beyonce’s pregnancy announcement holds the record for the most liked post (11 million likes)
- There are 16,600,000 Google searches for “Instagram” per month
- 95 million photos and videos are shared on Instagram every day
- 70% of Instagram posts don’t get seen
- Since its launch, over 40 billion photos and videos have been shared on Instagram
- As of the end of 2016, there were over 282 million selfies on Instagram
- Instagram posts with at least one hashtag average 12.6% more engagement than those without
- 7 out of 10 hashtags on Instagram are branded
- The most popular filters are Clarendon, Gingham and Juno/Lark
- User-generated content has a 4.5% higher conversion rate on Instagram
- 50% of text on Instagram contains Emojis
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