Why Twitter Should Seriously Invest In Twitter Lists

by • January 23, 2017 • Experts TalkComments Off on Why Twitter Should Seriously Invest In Twitter Lists4712

Twitter’s growth has been stalling for quite some time now. Months. Years, even. If it’s not already too late, one thing is certain: Twitter is in need of true, differentiating innovation.

I firmly believe that the type of updates Twitter needs, are those that facilitate conversations between users. However, Twitter has series of features that are still not exploited to their full potential. One is the very underrated – and underused – Twitter lists.

A Twitter list allows users to group together users who tweet about a certain topic. As a result, the feed generated is highly relevant to them, and what they feel like viewing and reading at any given moment. If you’re familiar with those, and use them yourself, I’m sure that you’ve already been frustrated with how little you can do with them.

Had lists been promoted more by Twitter, they would be a formidable way to boost conversations and show content that users actually want to see and engage with. With this in mind, I worked out a way to give users a friendly nudge in order to increase the adoption of Twitter lists. Here’s what I came up with:

Replicate Reddit’s Winning Formula 

Subscribers of lists could submit Tweets that would go through compliance by a select few subs (by the way, it’s perfectly okay to be inspired by other platforms). Tweets that make it through the approval stage, can then be sent to all subscribers with a friendly notification. 

Algorithm Boost

Nowadays, Twitter’s sorting our feeds with the help of an algorithm. If users are members of a list, it’s only natural that they should receive extra organic reach. The more you interact with users from that list, the more of their Tweets should land on your default feed. 

Please note, that since we don’t know what the existing algorithm does, this might already be the case.

Best From Your List

Users can receive a notification at regular intervals with the most engaging Tweets from users on their list.

Tweets To Lists Only

There are instances where your Tweet might not be relevant for some of your followers. Tweeting to users of a specific list (or everyone but them) would be a good way to share relevant content. Chances are it would also decrease the number of unfollows.

I also asked for your take on this:

https://twitter.com/jeremywaite/status/820371329631289344

Got another one? Feel free to add it in the comments below!

Alas, it’s unlikely that Twitter will implement any of the  suggestions but I am convinced that more the updates would be welcomed. Sometimes small changes can turn out to bring significant changes.


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