It’s was about time, Twitter, ’twas about time… Watching all social networks going bigger and bolder with their video offerings, we were wondering when Twitter would take the step and grant us some extra seconds to upload. Brace yourselves my friends, for this day is here!
Twitter has finally upgraded its platform capacity and features, and now allows for longer videos to be uploaded. From now on, Twitter will allow videos up to 140 seconds long (touché), for users to improvise, create and ultimately share with followers, and the world.
In case you weren’t aware of it, until now, you were only allowed to share up to 30 seconds of video. The exciting developments do not end here though; Twitter will be also extending the duration of videos on Vine as well. Currently testing with a small number of creators, Twitter promises to make the update available to everyone later this year. Is that a good move though? Hmmm, good question!
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Twitter saw a 50% increase in video-sharing during 2016 and has partnered with NFL among others, to show exclusive footage from matches, and has ramped up its live streaming capabilities, offering deeper integration and better tools.
To follow up on these changes, the social network also announced that it will be making its video discovery easier for all its users. The new functionality will be accessible each time a user taps on a video Tweet or Vine on their timeline. A new, full-screen viewing experience will be launched, where more great video and Vine Tweets will be suggested below.
‘Twas about time, indeed.