The San Francisco Museum of Art makes texting great again. And we’re so here for it.
In just a few days, SFMOMA‘s art-texting service sent everyone with a US mobile network, and a soft spot for art, on a good ol’ texting frenzy. Just when you ran out of things to aid with your upcoming brief procrastination, “Send me SFMOMA” decided to seduce your productivity, and stimulate your creative nerve, by letting you text “Send me” followed by whatever – a keyword, an emoji, a mood, etc, to 572-51.
The lucky US residents receive a matching artwork out of the museum’s impressive 35,000+ art collection, along with its intimate details: name of artist, title and year of creation.
So far, the reaction has been overwhelming, and naturally, the service has gone viral with text screenshots inundating Instagram and the likes. What we find particularly genius – besides the idea in its entirety – is the made-to-measure cultural access SFOMA provides. In other words, art education for your mood.
This was a fitting text to get from @sfmoma last night. Life almost ruined my last day of vacation, but a trip to my happy place with kids in a river surrounded by redwoods, wine tasting at @lichenestate, and this message from Susan O'Malley has got me pushing through. 'You're OK, from the series Advice from my 80 Year-Old-Self', 2015 Text SFMOMA at 572-51 with the words “send me” followed by a keyword, a color, or even an emoji and you’ll receive a related artwork image and caption via text message. #SendMeSFMOMA #SusanOMalley #ChinUp
We have a hunch that the rest of the art institutions will follow suit very soon. Until then, remember kids: Send art, not nudes.