The Impact of Photos on Facebook Engagement

by • December 26, 2013 • FacebookComments Off on The Impact of Photos on Facebook Engagement8696

Everyone seems to agree that photos drive the most engagement on Facebook. Well this is 100% correct! In fact, photo uploads receive 84% more link clicks than text and link posts, and 104% more comments than the average post.

And users know that. The result is that more than 300 billion photos have been uploaded to their servers since 2005. And this continues with a rhythm of about 300 million photos per day!

Also Read: 6 Best Practices for Social Media Success

When Facebook bought Instagram, they probably knew what they were doing. So much that usage of Instagram has grown by 1,179% over a 6-month period.

All the statistical reasons why you should upload Photos to gain engagement are compiled in this infographic by wishpond:

The Impact of Photos on Facebook Engagement

OK so photos drive engagement. But I still believe in being remarkable. So why not post a simple status once in a while? The originality of it might drive results too!

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