More and more publishers are turning to Snapchat to gain a younger audience. Snapchat allows them to share their stories in a new and different manner with which users really like to engage.
That’s all good, but there still is an issue: many users do not log in on Snapchat more than a few times a day. And when you’re talking about ephemeral content, like Snapchat stories, you can imagine how difficult it can be for publishers to get people on Snapchat at the right time.
— Vox (@voxdotcom) December 1, 2015
When you click on the link within Twitter, you will be redirected to a page with a SnapCode (Snapcodes are scannable codes that link directly to content on Snapchat.). Click on that Snapcode from the app, or scan it with your phone if you are using a desktop to access the content on Snapchat.
We are launching Snapcode deep-linking for Discover Channels, creating another way for partners to publicize their great content.
The objective behind this move is obvious: Snapchat wants to help publishers spread their content, with the clear intention of bringing in more people on their platform. A month or so after rolling out the Breaking News filter, Snapchat is more than ever on the hunt for more.
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