Snapchat is getting festive y’all. With its Discover feature being a smash hit among publishers, the social platform added some seasonality to the mix, in order to make sure that we are all prepared for holidays!
More specifically, Snapchat debuted a brand new Discover channel, in collaboration with Brit + Co. All “snapchatters” should hurry up and see their content on the app, because it will only be there for the holiday season, with the first series ending on December 3rd, and the second series lasting from December 18th to 24th.
Brit + Co is a new media and commerce company that enables creativity through inspirational content, online classes and do-it-yourself kits. For this reason, their daily edition covers different interest areas, such as baking, DIY, decorating etc. Another cool detail is that the channel’s icon changes everyday, to be in sync with each daily project.
With Brit + Co looking to reach new audiences, we can only think that of Snapchat as a cool partner to do so, as it opens the door for younger demographics and future decision makers and buyers. The new discover channel is currently available in the US.
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Image courtesy of Mashable.