There are many reasons why you need chatbots in your social strategy – especially if you’re a retailer. Apart from being relatively easy to set up, chatbots can be configured to deliver pretty good customer service as well.
This holiday season, Nordstrom paved the way – showing us all how customer service can be enhanced and bespoke at the same time, with the help of chatbots. The retailer rolled out its customer service’s little helper, to provide ideas to all who that needed to pick their holiday gifts.
Using a series questions and advanced AI-based data sets, Nordstrom’s Messenger chatbot proved to be a real concierge. The conversation started with the chatbot inviting users to pick whether they would like to chat with a representative, or initiate the perfect holiday gift module. The answer was provided via a multiple choice menu.
And that was where the predefined answers ended. Nordstrom’s chatbot asked a series of questions, which users could answer in free text. Depending on the input, the chatbot would then offer them some gift ideas, specifically picked for them. Impressive huh?
It’s pretty easy to assume that chatbots are fun little things that can give every brand a bit of a “tech edge.” The other, more serious side of things is that they’re able to handle enquiries, and perform customer care tasks, especially during busy seasons. Oh, did we also mention that they generate ROI?
You might also like
More from Facebook
Meta Prepares To Launch AI Personas To Retain And Engage Users
According to industry sources, Meta is preparing to launch its AI personas feature in an effort to increase engagement with …
Meta Is Killing Its Messenger For Apple Watch App
Meta announced it will remove the Messenger for Apple Watch app on May 31 “After May 31st, Messenger won’t be available …
Facebook Probably Owes You Money
Meta has agreed to pay out $725 million to Facebook users to settle a class action lawsuit concerning user privacy. If …
Meta Verified Service Goes Live In The US
Want to get the coveted blue verification checkmark on Facebook and Instagram? If you're in the US, now you can. …
Facebook And Instagram Start Selling Blue Checks With Meta Verified
Meta Verified will give you a blue check badge on both Facebook and Instagram, along with other benefits for $12 …
Meta Brings Back #BuyBlack Friday For A Third Year
Meta is bringing back #BuyBlack Friday for a third consecutive year in North America. Meta emphasized the importance of the Holiday …
Facebook Is Giving You More Controls Over What You See On Your Feed
Facebook is introducing new "show more" and "show less" controls to let you adjust what you want to see on …
Meta Introduces Facebook Reels API, Offering An Option To ‘Share To Reels’
Meta has introduced the Facebook Reels API, a solution allowing developers to build a 'share to reels' option into their …
Facebook Gets Into Delivery With DoorDash Partnership
DoorDash is partnering with Meta to pilot Facebook Marketplace deliveries across multiple cities in the U.S. Drivers will only transport items …
