Just over a year after it successfully became the first DIY brand to master Snapchat, Lowe’s is back at it, having hacked Instagram Stories with DIY videos in a tiny vertical room.
The new campaign, led by BBDO, consists of 64 micro videos. Together, they form 35 seconds long Instagram Stories that show the transformation of a tiny vertical (of course) room, whose dimension match perfectly the Instagram window on your phone.
Here’s how one of the stories looks like:
This amazing campaign was born out of a creative hackathon hosted by Facebook Creative Shop.