wersm-snapchat-glasses

Is Snapchat Secretly About To Launch Smart Glasses?

by • March 14, 2016 • Breaking News, SnapchatComments Off on Is Snapchat Secretly About To Launch Smart Glasses?6519

Snapchat is known for some bold moves when it comes to adding new and sometimes, perplexing features. It is also known for its rather interesting monetisation strategy. But we’ve never been aware of the company looking into developing hardware. Until now, according to a report from CNET.

#BeatTheBuzz: The world’s greatest agencies and most exciting brands gather in London, on April 14th. Book your place now!

Snapchat has recently hired quite a few senior employees and engineers from augmented reality specialists like HoloLens, Vuforia or even eye-tracking tech companies like Eyefluence. And that makes industry-experts believe that Snapchat could well be secretly working into developing a pair of smart glasses.

If you like our stories, there is an easy way to stay updated:

It is not the first time either. Back in 2014, during the hype surrounding Google Glass, Snapchat already showed its interest in smart devices by acquiring Vergence Labs for $15 million. Then, Vergence Labs was building a pair of glasses equipped with an embedded camera.

Personally, I believe that Snapchat is the type of business that could indeed go ahead with such project. Google gave up because the market wasn’t ready for it. And that is exactly what Snapchat has been surfing on ever since it was created: going where no-one else thought it would be viable to go.

I don’t know if the recent hires from Snapchat will lead to the launch of a new piece of hardware. I don’t know if smart glasses make sense. But I do believe that if a company was to make it work, Snapchat would be a good bet.

What do you think?

If you like our stories, there is an easy way to stay updated:


[wysija_form id=”5″]

Did you like this post? Subscribe to our Newsletter!

We don't spam, we will just send you a daily email with the best of our posts.




Comments are closed.