Instagram could be just one-step away from re-introducing web links on its app after allowing users to share any web links in Direct Messages.
Instagram has launched many new features over the past 12 months. But the world is still waiting for the one thing that will forever transform the app and make it a complete marketing platform: web links.
While we are still not there yet – and might never be – the latest upgrade is definitely a step towards that goal. Instagram Direct – the messaging feature of Instagram – has just gotten more useful with support added for external web links.
Until now, users could only share Instagram links i.e. links to Instagram photos. With the update, users can now share anything from the web, and it comes with a full link preview too.
Instagram Direct now also allows for sharing of images in any orientation – portrait 0r landscape – and while this is not as important an update than the web links, it also is a feature many users were looking for.
All in all, both updates make Instagram Direct a more complete messaging option and will certainly contribute to keeping its users within the app instead of switching to an alternative like Messenger or WhatsApp.
The updates are rolling out now to iOS users, and will arrive on Android soon. Links are supported on both platforms as of version 10.22.