South by Southwest (SXSW) is a set of film, interactive, and music festivals and conferences that take place early each year in mid-March in Austin, Texas. For many years now, it has been the stage where new technologies (and their use of) have been demonstrated and it’s widely considered as the breeding ground for such endeavours. And this year, it’s just got a bit more social.
SXSW has just launched its app ‘SXSW GO’ that will allow visitors to check in to venues, see which are the upcoming acts, see who’s nearby and attending. This means that it gives a great opportunity for social discovery and connection. How is this ever possible? It’s called iBeacons and it’s not a secret, but it’s hot.
If you like our stories, there is an easy way to stay updated:
iBeacons are low power, indoor positioning systems that are perfect for offering ultra-localised apps. And this could only mean one thing; More personalised content to the people.
So, it was only natural for SXSW to adopt this feature and engage all attendees into social festivities. Users will have to opt-in for the service to use their location, but it will be really interesting to see how this experiment works out during the annual gathering. SXSW begins on March 13 and will last approximately 10 days.
If you’re planning to visit SXSW, get the mobile app now:
Image courtesy of Re/Code
- Facebook Wants To Change The Way We Schedule Meetings
- 9+1 Tools to Boost Your Instagram Presence
- The Ultimate Social Media Checklist For Events Promotion
More from Other Platforms
Snap is introducing Shoppable AR to its platform this week - a feature that allows advertisers to sell products directly …
A few months after Snapchat announced its Lens Studio, giving artists and developers the ability to create their own World …