In the past we had expressed our concerns regarding Foursquare‘s decision to cut its main app in two and use the Foursquare name and brand as an app to offer travel advice, venue reviews and tips for restaurants, bars, hotels etc.
Back then, we had also written about our fear that the app would lose a good chunk of its user base, due to this split. This could be the reason behind Foursquare‘s decision to allow usage of its app, without having registered for an account.
Also Read: Now Facebook Is Also Taking On Foursquare!
So, what’s the difference between Foursquare and Yelp or Foursquare and TripAdvisor? None really. With the new update, users will have the option to see venue ratings and tips that other users have left and make their decisions accordingly, just like they would do by using any other city guide app.
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Users can create an account for the app in case they want to leave tips and ratings for places and venues they have visited. Still, according to the description on iTunes, users can get personalised recommendations while logged out, based on their interests.
It’s clear that Foursquare wants to attract more users to its platform, something that we had stressed out during our (somewhat dramatic) urge to bring back the good, old app. So, it makes perfect sense to remove any obstacles (read sign up process) and let people have a tailored experience with the app.
Will this change prove to be successful? Time will tell. What do you think?