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#FoodPorn Makes Food Tastier

by • March 15, 2016 • Social FunComments Off on #FoodPorn Makes Food Tastier4490

Can #FoodPorn make your food tastier? That’s a good question, and it looks like it’s actually a possibility. A new study conducted at the University of San Diego and Saint Joseph’s University, reveals that Instagram can actually make your food taste better.

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The study was conducted during the past few months with around 120 participants, and its goal was to investigate how user-generated content (UGC) that includes food products and plates or food influences both users and prospective consumers.

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The findings are impressive. As users take pictures, the delay caused in food consumption increases the savouring associated with consumption of pleasurable (read unhealthy) foods and increases a positive attitude and taste evaluation of the experience when consumption actually takes place.

UGC, and all related #FoodPorn moments make more healthy options, and dishes taste better. So now you know, next time you go on a diet, and don’t feel like eating that fruit salad, just snap a picture for an instant improvement in taste.

How can marketing managers benefit from such findings? There’s an obvious way; Encouraging customers to take pictures, and submitting them to their personal social media accounts will help them have a better eating experience, while spreading a positive word about how delicious their meal was.

See? It’s a win-win situation!

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