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Facebook Uses AI To “Bury” Low Quality Web Pages

by • May 11, 2017 • FacebookComments Off on Facebook Uses AI To “Bury” Low Quality Web Pages3473

There’s nothing more annoying than following what seemed to be an interesting link from Facebook and land on a low-quality, ad filled, web page. Well, Facebook agrees.

Facebook has been cracking down on spammy websites for just around a year now. But now, the company is doubling its efforts by also “burying” low-quality webpages deep into the News Feed, so you basically never get to see them.

Unscrupulous publishers are fast to share click-baiting links on Facebook to lead us to webpages that contain nothing but ads. That’s their monetisation strategy, and, well, it has been working out well for some. But now Facebook is doubling its efforts to “punish” these links.

Facebook explains that it is leveraging AI to scroll through hundreds of thousands of links to identify those who link to pages with “a large number of disruptive, shocking or malicious ads.” Such links will be downgraded and may not be eligible to be used as ads.

While this may not solve every problem, it is a good step in the right direction. So, thank you Facebook.


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