According to Facebook’s latest announcement, the social networking giant has (again) made changes to its newsfeed algorithm, effectively pulling back on text-only status updates from pages.
Also Read: New Feature: Trending Topics Comes to Facebook
As Facebook specifically pointed out, the more simple, text-only status updates people see, the more they share. After extensive testing and experimentation the results gave 9 million more status updates written from friends.
However, according to the same release, a text-only status update from Pages did not offer the same results. Facebook has therefore decided to pull back on text-only updates from Pages on the Newsfeed. That basically means less traffic.
For Page administrators, that means a loss in traffic, as your page’s text-only status updates will get pulled back behind content people see from their friends. Facebook, however, did go on to pinpoint that switching to a more media/link-oriented status update will definitely make up for the loss.
The social network also underlined that page administrators should use the link-share tool more often, rather than “embedding links into the status update”, and we quote:
[quote]The best way to share a link after this update will be to use a link-share, so it looks like the one below. We’ve found that, as compared to sharing links by embedding in status updates, these posts get more engagement (more likes, comments, shares and clicks) and they provide a more visual and compelling experience for people seeing them in their feeds.[/quote]
[box]Let’s sum up: Facebook will now give more importance to text-only updates from your friends, and that means less importance to text-only updates from pages. However, Facebook will privilege updates with links from pages so this might actually be good news for publishers who use Facebook as a way to spread and promote their content.[/box]
The recent roll-out of trending topics must certainly have something to do with this latest update, what do you think?
You can read the announcement right here.
How do you feel about this new change from Facebook.
Related Stories:
- The Real ROI of Twitter Followers
- The Social Media Checklist for Small Businesses
- Increase Your Facebook Engagement by 275%