Facebook has confirmed that it is testing a new feature that allows Pages to add their ratings to their ads.
Pages may be able to add their five-star ratings to their ads soon, as Facebook is currently testing the feature for some advertisers and Facebook Pages. The test that can be turned on from a Page’s settings, currently allows ratings of only four stars and above, to appear within a Page’s ads. This should work particularly well with restaurants and other retail locations, or any other business that receives reviews and ratings.
Any business that has the feature and can turn it on, can also opt out in very much the same way in the Page settings. When asked about this, a Facebook spokesperson simply confirmed the test, stating that Facebook is indeed experimenting with showing a business’ star rating in their ads.
Facebook has been doing a lot of upgrading to its ads recently – with various new features appearing lately. LTV (lifetime value) Lookalike Audiences, or value-based Lookalikes. Another is value optimisation, with which marketers “can focus their campaigns on anticipated purchase value.” Value optimisation itself is not ready for all advertisers, but will be rolled out over the next few months.