If you think there’s a better way to stay on top of all conversations happening across your Instagram, Facebook Page and Messenger accounts, then, you are absolutely right. It’s called “unified inbox” – and it’s coming to you.
For businesses, it might be very difficult to follow up on every message and comment they get on their social media accounts. Even Facebook on its own is a challenge, so when you have to reply to customers on Messenger and engage with users commenting on Instagram, you soon realise how daunting things can become.
Thankfully, Facebook has a solution. The new unified inbox regroups all of your conversations across Facebook, Messenger and Instagram into one place.
Benji Shomair, Global head of Pages, explains this has been one of the most demanded feature from users:
There were some people even carrying multiple phones so that they can quickly respond to all the different things coming in.
From now on, you could be able to follow up and respond to all conversations from a unified inbox within Facebook’s Pages Manager app.
This unified stream regroups all the comments left on your Facebook posts, visitors’ posts on your Page, your messages, and comments left on your Instagram. And if you are afraid to get confused, the inbox also features individual channels for Facebook, Instagram and Messenger.
The unified inbox is already being tested with select Pages. It should be rolling out widely over the next few weeks.