Facebook is doing its best to get users interested in its Live video features. So much so that it’s also working on Prisma-like live video filters.
The new “artistic filters, draw from the style of famous painters” and are meant to “transform videos into works of art.” The announcement came from Facebook‘s Chief Product Officer, Chris Cox, who spoke at the WSJDLive conference recently. Cox also gave the audience a preview on his phone with a video styled like a Van Gogh painting.
Facebook hasn’t ripped off Snapchat again, as it did with Instagram Stories. It’s gone for Prisma this time. Prisma is a photography app that uses neural networks to restructure images and style them. Prisma doesn’t offer live video, but its filters can be applied to videos after they have been recorded. Facebook wants to apply complex filters to live video. That is a major challenge.
— Geoffrey A. Fowler (@geoffreyfowler) October 25, 2016
Apart from the announcement, there is nothing more official from Facebook, other than Mark Zuckerberg will elaborate soon. We are also unable to gauge what stage the company is with the new feature and whether it will be more than a feature – part of a separate app for example. Just how popular Live gets, will determine whether it warrants an entirely separate app.
At the moment, Facebook Live uses several simple filters and has said that MSQRD’s technology would be used for live effects and filters.
It’s not a surprise that Facebook is giving so much attention to video, and specifically Live video. At the conference, Cox explained that it predicts video to generate around 70% of traffic within the next five years. With WhatsApp recently adding video calls to its feature-roster, and Instagram purporting to add live video, we can see how this is going to start happening soon.
Image credit: PrismaAndroid