360 live video broadcasting has been available on Twitter for a few weeks now, and brands are already starting to take advantage of the feature. One of these – Airbnb – is leading the pack.
Having recently rolled out its Experiences and Places features, Airbnb live-streamed 360 videos on Twitter and Periscope last weekend.
The three streams went live on different days in three cities across the globe: “Cameroon Fusion” in London, “Kauai Home” Tour in Kauai, Hawaii, and “City Tour” in Detroit (remember to use Chrome to enjoy 360 videos…)
— Airbnb (@Airbnb) January 6, 2017
— Airbnb (@Airbnb) January 7, 2017
Jasmine Atherton, head of social, Americas, said that by bringing Airbnb experiences and homes into the live space on the platforms,
[Airbnb is] able to bring people together. Airbnb was built on creating meaningful connections with people and having deeply local experiences. Live 360 on Periscope and Twitter is a perfect way to bring that to people no matter where they are.