This is possibly the most interesting piece of news following YouTube’s design overhaul. The network is heading towards a complete business shift, pouring millions into proprietary content creation and new shows.
The news broke at the NewFronts conference in New York late last week, where it was revealed that a lineup of A-list celebrities and YouTube stars have already agreed to start producing content for the video giant.
According to Bloomberg, YouTube is set to invest hundreds of millions of dollars over the next couple of years, in the production of more than 40 new shows – exclusive to the platform.
The shows will feature stars such as Demi Lovato and Katy Perry – as well as comedian Kevin Hart and Ellen DeGeneres. Hart’s program will be distributed through his original YouTube channel, and will be workout oriented, while DeGeneres’ will focus on behind the scenes videos of her immensely successful TV show.
Apart from the household names, YouTube will also work with prominent vloggers, such as comedy duo Rhett & Link, and high-speed camera effects specialists The Slow Mo Guys.
It’s an exciting time for YouTube. The social network is finally showing signs of a solid business plan which is not only focused on attracting more original content, but actually making sure that it’s investing in its own productions, which will be platform exclusives. Competitors such as Hulu and Netflix are already putting billions of dollars behind content creation.
However, YouTube could possibly be in the lead here, as it’s not only launching its on-demand video service, but is also helping users get rid of their cable TV subscription, by launching is YouTube TV service.
Image courtesy of EllenTube
You might also like
More from Youtube
Tired Of Billie Eilish’s ‘Bad Guy’ Video? Here’s A Version That Never Ends
To celebrate the 1 billion views of Billie Eilish's 'Bad Guy', YouTube Music created an interactive 'infinite' version - 'Infinite …
YouTube Will Start Showing Ads On Non-YPP Channels, Won’t Pay Creators
YouTube changed its terms of service in the US to allow it to show ads on non-YPP channels and not …
YouTube Launches Audio Ads To Help Advertisers Reach Listeners
YouTube has announced audio ads, its first ad format designed to connect brands with podcast or music listeners.
YouTube Cancels Rewind 2020
2020 has been a terrible year and YouTube wants you to forget it. That's why there will be no YouTube …
YouTube Music Playlists Just Got An Upgrade
YouTube has announced five new improvements for YouTube Music playlists, making it easier for users to create, discover, and share …
David Blaine’s Latest Stunt Will Air Exclusively On YouTube
David Blaine announced Ascension, his first major stunt in a decade; an online-only event to take place exclusively on his …
TheirTube Shows You What It’s Like In Someone Else’s YouTube Filter Bubble
TheirTube is a YouTube filter bubble simulator showing you the videos that are recommended on six different personas' accounts.
YouTube Launches New Analytics For Artists Dashboard
YouTube has announced a new Analytics for Artists dashboard that shows the performance of music on Offical Artist Channels.