This is possibly the most interesting piece of news following YouTube’s design overhaul. The network is heading towards a complete business shift, pouring millions into proprietary content creation and new shows.
The news broke at the NewFronts conference in New York late last week, where it was revealed that a lineup of A-list celebrities and YouTube stars have already agreed to start producing content for the video giant.
According to Bloomberg, YouTube is set to invest hundreds of millions of dollars over the next couple of years, in the production of more than 40 new shows – exclusive to the platform.
The shows will feature stars such as Demi Lovato and Katy Perry – as well as comedian Kevin Hart and Ellen DeGeneres. Hart’s program will be distributed through his original YouTube channel, and will be workout oriented, while DeGeneres’ will focus on behind the scenes videos of her immensely successful TV show.
Apart from the household names, YouTube will also work with prominent vloggers, such as comedy duo Rhett & Link, and high-speed camera effects specialists The Slow Mo Guys.
It’s an exciting time for YouTube. The social network is finally showing signs of a solid business plan which is not only focused on attracting more original content, but actually making sure that it’s investing in its own productions, which will be platform exclusives. Competitors such as Hulu and Netflix are already putting billions of dollars behind content creation.
However, YouTube could possibly be in the lead here, as it’s not only launching its on-demand video service, but is also helping users get rid of their cable TV subscription, by launching is YouTube TV service.
Image courtesy of EllenTube
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