Advertisers can now run Lead Generation Form campaigns on Quora and integrate with Zapier to transfer their leads to other apps.
Over 300 million people swarm to Quora each month, asking questions, and sharing their knowledge by answering others.
The information people have gotten from the platform has helped so many make informed decisions – including whether to purchase a product or service or not.
To help advertisers take advantage of this trend, Quora recently announced the launch of Lead Gen Forms – a new way to reach people who want to learn more about what they can offer.
Related | Google Brings Lead Form Extensions To YouTube, Discovery Campaigns
Quora Lead Generation Forms offer a native signup flow that lets advertisers seamlessly capture leads directly on the platform.
This could be anything from collecting emails for a newsletter to getting a business’ details to set up a demo – tapping into customer intent throughout the purchase funnel.
They are automatically prefilled for users and are optimized for mobile and desktop, thus minimizing drop-offs that can occur when sending potential customers to an external landing page. Overall, there are 12 potential fields that can be used, to collect information, including:
- Contact Info: First Name, Last Name, Email, Business Email, Phone Number
- Employment Info: Job Title, Company Name, Company Size
- Location Info: City, State (the US Only), Zip Code (the US only), Country
After a user submits information, advertisers can then take action on their leads using a Zapier integration to automate transferring their leads from Quora Ads Manager to over 2000+ apps (Salesforce, Gmail, Marketo, and more).
Alternatively, they can download them as a CSV in Quora Ads Manager to use elsewhere.
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