Forget CNN. YouTube wants to become your new go-to resource to follow news as they break.
For most of us, YouTube is where we go for music, funny videos, or “how to’s” of all sorts. And what starts as an innocent view, often ends up in hours of continuous hopping from one video to another. And if that wasn’t enough, there is now one more reason to never leave the platform: YouTube will start sharing breaking news on its homepage, across all devices.
Breaking news may feel a bit odd on the platform at first, they actually make a lot of sense. For one, breaking news gives people one more reason to stick around on the platform. It also gives Google one more way to seduce publishers, as they will in no doubt be even more keen to strike deals with the platform for their news to be chosen as “breaking” (over other new channels for example.)
To me, it’s a very logical step. Young people, and heavy social media users of all ages, are watching less and less TV. Many don’t even bother with news sites. If YouTube sharing “breaking news” as they happen, can help keep the younger generation updated, and aware of what is happening in the world, then I’m all for it. Thank you, YouTube.
You might also like
More from Youtube
YouTube Offering Podcast Networks Up To $300k To Film Episodes
YouTube is offering financial incentives to podcasting networks to adapt their shows to a video format and share them on …
YouTube Adds Guided Support For Community Guideline Violations
YouTube has updated its review process to provide creators with specifics about the reportedly violative video and facilitate a resolution.
YouTube Announces #YouTubeBlack Voices Creator Class Of 2022
YouTube's second edition of its $100 million #YouTubeBlack Voices Fund has announced 135 worldwide winners.
YouTube Is Looking To Innovate Its Product Offering With NFTs And DAOs
YouTube CEO Susan Wojcicki hinted at the possibility that YouTube will expand its range of creator offerings to include NFTs.
YouTube Significantly Improves User Experience On TVs
Google has announced new features that improve the user experience on its TV app, to save users time when using …
YouTube Is Enhancing Its Studio Mobile App
YouTube Studio is bringing its mobile app in line with its desktop version for creators to better manage their channels …
YouTube Introduces New Tools And Features In Support Of Shorts
YouTube's product development team has announced the addition of several updates that will enhance the creation and experience of Shorts.
YouTube Launches Three New Creator Features
YouTube has expanded channel permissions, added customizable text in chapters and links to places mentioned in a video.