Facebook has taken a pledge to clear our News Feed from clickbait. And lately, it’s targeting one of the most annoying specimens of the phenomenon: Fake videos.
Clickbait has become Facebook’s number one enemy. Every week, the company announces another victory against deceptive posts that have only one purpose: To drive us away from the platform, and onto ad-filled spam websites. For Facebook, it’s about safeguarding the integrity of information shared on its News Feed, and the trust we put in the platform.
Today, the company is rolling out two new updates that will limit the spread of fake video images and videos with only a static image – two well-known clickbait strategies.
It might sound simple, but when people click on an image featuring a play button, they expect a video to start playing in their feed. Spammers use fake buttons to trick us into clicking to their websites. Sometimes they even share videos that only show a static image, with a link to click, thinking it’s your browser that is stopping you from viewing the video. Again, the goal is simple: to bring you to a low-quality website.
Starting immediately, these two fake video techniques will immediately result in decreased reach for the Pages using them. Repeat usage could also lead to the Page to be removed entirely.
Will this impact your Page? No. Not if you avoid clickbaiting techniques, and stay well within Facebook’s publishing best practices. It will most certainly improve your News Feed experience though. Thank you, Facebook!
Image source: Flickr – TV head, by Brian Barrera
You might also like
More from Facebook
Facebook was expecting a traffic spike on its apps over New Year's Eve, but this year broke all previous records …
Facebook is running newspaper ads newspapers criticizing Apple for its policy giving iOS users the choice of whether they want …
Facebook Collab is a new experimental music-making app available in the US, that lets you create music with friends.
Facebook is rolling out it s Brand Collabs Manager to public groups this week, giving them a new opportunity for …
Forty-eight attorneys general and the Federal Trade Commission say Facebook Needs To Sell Instagram And WhatsApp.
Facebook is rolling out several updates to US-based dealership Pages to make it easier for auto dealers to showcase and …
Facebook's Oversight Board has announced the selection of its first six cases to review - five user appeals and one …
Facebook has announced the acquisition of Kustomer, a CRM solution that lets businesses manage customer interactions across all channels.