Facebook is opening up its cross-promotion tools, by allowing its users to share events they organize straight to their Facebook Stories.
All we know so far is that this new feature is being broadly tested in the United States, Mexico and Brazil, but it is not yet known whether it will roll our on a global basis.
Event organizers can share directly to their Facebook Stories and, from there, friends can click to redirect to the event page, where they express their interest in attending.
It is interesting how Facebook is pushing this feature straight to Facebook Stories, instead of Instagram, which showcase a higher adoption rate. Facebook, currently in excess of 2 billion users, has merely onboarded 300 million monthly users for its namesake Stories, whereas Instagram, with half the total users, has 400 million Stories users.
Is this a push to direct more users out of the NewsFeed or just a prelude to an eventual Instagram Stories availability? The answer may be that, in this way, Facebook will have the opportunity to test the feature and tweak some features to make the most of it, once and when it receives a wider launch.