Patrón is the first liquor brand to sell via Instagram Stories ads, opening the way for a market worth $2 billion in advertising spend.
The 30-year-old Tequila brand is working with social video commerce agency MikMak to sell its liquor on Instagram Stories and deliver it in 48 states.
They partnered with Drizly, Instacart and ReserveBar to fulfill the purchases.
Illustrations: Trent Joaquin; Source: Patron
But Patrón will not be the only liquor brand to allow consumers to swipe on Instagram Stories to buy their Tequila. Instagram continues to pave its way to becoming a shopping platform and liquor brands are constantly looking for new way to reach their consumers via social media and digital platforms.
Adrian Parker, Global VP of Marketing at Patrón, said: “For us, it’s really about using modern tech to tell a handcrafted story. We’re a tequila company and not a technology company. This is just the beginning, one little step into the future [of] how you’ll engage with spirit brands.”
To comply with local and national legislation, customers will be asked for their age upon ordering and get their ID scanned upon delivery.
You might also like
More from Instagram
Instagram Has A New Tool That Automatically Filters Out Abusive DMs
Instagram DMs can now automatically filter out DMs containing offensive words, phrases, and Emojis thanks to a new AI tool.
Facebook Now Lets Businesses Schedule Stories On Mobile And Desktop
Facebook is making it easier for businesses to manage their presence across apps, letting them schedule Facebook and Instagram Stories.
Instagram Tests Letting Users Choose Whether To Show Or Hide Like Counts
Instagram like counts, should we show them or hide them? Instagram cannot decide, so now they will ask us to …
Instagram Expands IGTV Ads To Select Creators In The UK And Australia
After launching IGTV ads in the US last May, Instagram is now expanding the feature to select creators in the …
Facebook Is Building An Instagram App For Kids Under 13
Facebook confirmed reports it is building an “Instagram for Kids” for users under the minimum age for its flagship app.
Instagram Limits Interactions Between Teens And Adults They Don’t Follow
Instagram is introducing new policies and features to limit interactions between teenagers on its platform and adults they don't follow.
Instagram Releases New Set Of Stickers Honoring Women In STEM On Pi Day
Just in time for Pi Day over the weekend, Instagram released a new set of women in STEM-themed stickers.
Facebook Tests Feature That Lets You Share Reels On Facebook
Facebook has confirmed the test of a feature that allows Instagram users to share reels on Facebook News Feed.
Instagram To Relaunch Its Lite App In 170 Countries With Support For Reels
Instagram Lite could make its big comeback with new features and slightly larger file size, and support for Reels.
