LinkedIn might not be known as the most visual platform – that’s why this is such interesting news. What’s next? GIFs, like on Facebook comments?
A picture is worth a thousand words. We’ve heard this so often it is getting annoying. But it’s so so true, and because of it social media is a highly visual space, constantly evolving further in terms of visual media. Some platforms are ahead of others on this, and have other priorities, but everything points in the same direction. Just last week, Facebook added a GIF button to comments. Now, LinkedIn is allowing users to add images to their comments.
LinkedIn isn’t well-known for being that visually appealing, but it certainly makes sense to allow users to use images to express themselves, giving them richer possibilities to display their knowledge and ideas, especially in the professional networking sense that LinkedIn represents.
LinkedIn has been making few important improvements lately – the most recent being the launch of lead generation forms for LinkedIn Ads. A small move, but also a game changer for LinkedIn, which has a sub-par ads platform (compared to Facebook) and relatively few active users (again, compared to Facebook).
Still, LinkedIn comfortably occupies its own space – the one it created – with no real competition for the time being. Not even Facebook.