“Can you post a viral image of me to your account?” Democrat presidential hopeful Mike Bloomberg harnesses the power of Memes and influencers to drive his campaign.
You have probably heard that Mike Bloomberg has entered the race to become the Democrats candidate for the upcoming US presidential elections. And this morning you may also have come across screenshots of bizarre conversations Bloomberg supposedly had with your favorite Instagram accounts. What’s going on here?
It seems Mike Bloomberg has found a great (and so funny) way to avoid any possible crackdown on political advertising on social media (although Facebook has said it would not stop political ads on its platforms anyway).
Bloomberg’s campaign is smart, hilarious, on point and it will probably show to be very, very effective. Recognizing the influential power of famous “Memers” on Instagram, Bloomberg has paid your favorite accounts to post Memes about him, in the shape of funny conversations he could have had with them directly.
KaleSalad, Moistbuydda, MrsDowJones and even FuckJerry are part of the first wave of this political Meme campaign. From the initial reactions of everyone I showed the Memes too, I admit that it is a very smart campaign indeed.
Can it help beat then most Meme-able actual president? Time will tell. But in the meantime, it is very entertaining and this is only the beginning (grabs popcorn), I love it.
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