Until now, Facebook at Work users only had a the app of the same name, through which they had to conduct all Facebook at Work activities. Today, users of the Yammer-esque platform will have the ability to message each other through a new app called Work Chat – alas available only on Android.
As news came earlier this year that Facebook is working hard on signing on other businesses to the platform and looking at how it will be able to monetise through a freemium model, we know that the company really wants to dominate the world of work as well. However, expecting a more mature version of the platform within 2015 is probably pushing it. That hasn’t stopped Facebook from launching Work Chat though.
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Work Chat is an companion app to Facebook at Work and gives users the same functionalities as their Messenger app – group chat, chat heads (Android), videos and photos in messages, free calls, stickers, etc. Essentially, it will make messaging between colleagues a lot easier. Users will still need to actually have a Facebook at Work account to use the new app, and will not be able to register for the platform through it.
If a company is interested in registering for Facebook at Work all they need to do is go here. There are only a limited amount of companies out there currently on the platform. I really think that Facebook is attempting to grab a slice of the enterprise collaboration platform pie that is currently dominated by Slack, or Microsoft’s Yammer. Watch this space.
Facebook at Work is about to get massive. Or is it going to flop? What do you think?