For Earth Hour, Pizza Hut asked customers to turn off their WiFi for one hour in exchange for a free pizza.
The campaign was created by M&C Saatchi and rolled out in the UAE and Oman.
Related | This Pizza Hut Box Lets You Play Pac-Man In AR
People usually switch off their lights for one hour to mark Earth Hour. But because “it’s kind of hard to eat pizza in the dark, this year we wanted to encourage people to support a great cause in a different, but just as impactful, way.” said Beverley D’Cruz, chief brand officer for Pizza Hut in the Middle East and Africa
Once the user switched off their access to the Internet, the Pizza Hut Offline Hour website site showed a 60-minute countdown timer. The offline website was made possible with code that was specially built in the backend of the Pizza Hut website. If users went back online, the timer would immediately stop and they were asked to go back offline in order to claim their free pizza.
“Earth Hour typically involves switching off lights between 8:30 to 9:30 p.m., but this is dinner time for many,” explained Beverley D’Cruz.
Pizza Hut said they delivered around 120 free pizzas to customers in Oman and the UAE who successfully stayed offline for one hour.
You might also like
More from Featured
Meta To Release Over 20 New Games For Quest Headsets
After introducing a $499 Quest 3 headset that will arrive this fall, Meta announced over 20 new games for Quest …
BeReal Launches RealChat, Its New Messaging Feature
RealChat, BeReal's new messaging feature is set to revolutionize how users interact on the app, allowing one-on-one messaging, private BeReals, …
Black Mirror Season 6: The Official Trailer
Netflix has released an official trailer for Black Mirror Season 6, and it might give you nightmares. Season 6 will be …
Twitter Adds Crowdsourced Fact Checks To Images
Twitter is adding its crowdsourced fact-checks to include images, after a fake image of an "explosion" near the Pentagon went …
Instacart Has A New In-App AI Search Tool Powered by ChatGPT
Instacart added a new AI search tool powered by ChatGPT. "Ask Instacart" will be available to all US and Canadian …
Find Your In: LinkedIn Transforms Laundromats into Dance Floors
'Find your In,' LinkedIn's latest advertising campaign, created by Droga5, invites everyone to find their ideal career pathway. The campaign takes …
WhatsApp Plans To Introduce Usernames
WhatsApp could soon introduce usernames and move away from using phone numbers as the core identifier for users. Your phone number …
Instagram Introduces Search Ads Via Its Marketing API
Instagram Search Ads are now available to all advertisers via the Instagram marketing API. Just two months after it began to …
TikTok Begins Testing Tako, Its Own AI ChatBot
TikTok Tako is a new AI chatbot that could “radically change search and navigation” in the app. News of the test …
