Pizza Hut is bringing the thrill of arcade gaming to its pizza box with a playable AR version of Pac-Man on limited-edition boxes.
The campaign is part of a larger marketing effort to elicit nostalgia.
Related | Hide A Cadbury Egg On Google Maps And Help Your Loved Ones Find It
Pizza Hut is introducing a series of limited-edition boxes with QR codes that let you start an AR game of Pac-Man which can be played on the maze printed on the box itself. This activation kicks off a marketing campaign dedicated to elicit nostalgia, as Pizza Hut CMO George Felix explained: “Part of that experience that people used to have at Pizza Hut was playing the video games and the tabletop Pac-Man games. So it’s about making all of those things relevant in a new way.”
The AR Pac-Man games are only available on select boxed for Pizza Hut’s large-size $10 Tastemaker pizzas.
For this activation, Pizza Hut worked with Pac-Man developer Bandai Namco Entertainment to secure the rights to the classic game. The overall campaign, dubbed “NEWstalgia” and powered by Craig Robinson and agencies GSD&M and Tool of North America, which helped produce the campaign.
The brand is also organizing a live contest to win a custom Pac-man game cabinet. To enter, you have to share your score on Twitter, probably alongside a screenshot.
The campaign also aims at supporting online sales, by developing a complete digital experience for customers:
“We’re always looking for opportunities from a marketing standpoint to see where new technologies or emerging technologies can help us tell the stories that we want to tell,” Felix said. “And the Pac-Man collaboration is an example of that.”
You might also like
More from Featured
Find Your In: LinkedIn Transforms Laundromats into Dance Floors
'Find your In,' LinkedIn's latest advertising campaign, created by Droga5, invites everyone to find their ideal career pathway. The campaign takes …
WhatsApp Plans To Introduce Usernames
WhatsApp could soon introduce usernames and move away from using phone numbers as the core identifier for users. Your phone number …
Instagram Introduces Search Ads Via Its Marketing API
Instagram Search Ads are now available to all advertisers via the Instagram marketing API. Just two months after it began to …
TikTok Begins Testing Tako, Its Own AI ChatBot
TikTok Tako is a new AI chatbot that could “radically change search and navigation” in the app. News of the test …
Twitter Now Publicly Shows Who You Are Paying To Subscribe To
Twitter added a "Subscriptions" button to the user profile that lets anyone see who you are paying to subscribe to. Ever …
The Simpsons: Ned Flanders’ Assassin Sneakers Comes To Life
RETRO Clothing brought the infamous Ned Flanders Assassin Sneakers to life, Homer style. If there is one pair of sneakers that …
MissJourney AI: Fighting Biased Gender Stereotypes
Missjourney is an AI tool that generates images exclusively of women, from CEOs to leaders, superheroes, doctors and engineers. TEDxAmsterdam Women …
Google Product Studio Lets Merchants Create Product Imagery With Generative AI
Google is launching Product Studio, a new tool that lets merchants create product imagery for free, using generative AI. Google Product …